National Bakery Day

The Situation.

According to BAKE Magazine, there are an estimated 19,000 independent bakeries in the US sweetening their local communities, yet they all feel the pressures of competition from chain grocery and big-box bakery stores.

What IF?

Through a series of stakeholder interviews, we uncovered the need to rally support behind these small business. What if we could create a united, traffic-driving event in early autumn that would set the table for a great holiday season?

The NOW.

With an extremely limited budget, we developed the first-ever National Bakery Day and a rallying cry of #KeepYourDoughLocal, supported by a comprehensive digital & retail kit. As of this publishing, RBA membership is up 22% and politicians across the country are declaring September 28th an official holiday!