Icing Funds

The Situation.

Rich Products’ icings & toppings brand, Flavor Right, is an essential ingredient at independent bakeries across the country. However, due to distributor stranglehold on the market, the brand was struggling to connect with this vital audience.

What IF?

Our collaborative team developed internal and external stakeholder interviews and used the learnings to ask, what if we invited cake decorators and independent bakery owners to share their stories and sweeten their success?

The NOW.

We partnered with Rich’s to create the “Flavor Right Icing Funds” program. 
By providing both emotional and financial support, Flavor Right proved their commitment to the independent bakeries and built a priceless social community with ongoing business benefits.