The Glenview State Bank survived the S&L crisis, banking consolidation and dozens of other threats to their business. Now a new bank was moving in to their community and using “Glenview Bank” in their name.
GSB was in desperate need of an identity update, but wanted to make sure that they stayed true to their core values of independence, trust and personal contact. What if we could learn from existing and potential bank customers what really matters to them when it comes to banking, and what would it take to move their money?
This led to the essential insight that in an era of advanced technology and mobile banking, personal touch and a supporting local community still makes a significant impact on where people invest and keep their money, if we can demonstrate there is no loss of convenience or quality.