Bearing Fruit Co.

The Situation.

A visionary team of venture-backed entrepreneurs set out to brand and launch a unique varietal of organic bananas within the saturated grocery produce category.

What IF?

Primary research revealed an opportunity which challenged the team to think bigger than just bananas. What if, instead of a branded product, we created a broader umbrella brand supporting bananas and other future product lines?

The NOW.

Our team developed the strategy and invented the brand name, brand identity, and creative campaign including sales materials, website and social media efforts, successfully positioning the brand for launch at key national retailers.