About

Help design the agency of your dreams. Not ours.

IfNotNow is the creative home of Paul Kuzma and partners.

Here are a few things you might like to know about Paul:

portrait

20 years as writer, creative director, agency leader and full-time listener. 

Paul possesses the calming experience + disruptive vision to drive success. Insatiable curiosity, boundless ideas and disciplined leadership to keep clients, partners and friends engaged in what’s next. 

Chief Creative Officer at TRIS3CT from 2008-2014, named #3 Best Place to Work in the country by AdAge Magazine in 2012. SVP, Group Creative Director for Arc Worldwide & Leo Burnett. Associate Creative Director at iLeo. Senior Copywriter at Frankel. Copywriter at Grant/Jacoby. 

Husband, dad, listener, doer, excellent typist (85wpm), soccer player, salsa chef, defensive driver, short stories, long stories & lots of those things that make milk shoot out of your nose.

Paul left Trisect in January of 2014 to develop IfNotNow Creative as a new model, Chicago-based, boutique agency working with creative partners in the design world, brand marketers, start-up business entrepreneurs and innovative agencies on a project basis.

Paul’s previous client experience includes breakthrough creative and inventive new ideas for Mike’s Hard Lemonade, McDonald’s, Kimberly-Clark, General Motors, ConAgra Foods, Starbucks, Crayola, Gateway, Frito-Lay, Newell-Rubbermaid, Pabst Brewing Company, Morgan Stanley, Hallmark, Alberto-Culver, Earth Hour, United States Postal Service, US Cellular, Visa, Kawasaki, Eli Lilly, Feeding America, and he is a board member at Rogers Park Montessori School in Chicago.

If awards are as important to you as great results and great people, here is a list: Effies, Addys, Reggies, Obies, Tellys, Radio Mercury Award, ProAwards, International Globe Awards, Tempos, Best American Print Advertising and his Regional AYSO Referee Certificate.

Paul is a frequent guest speaker and panelist on creativity, business culture and innovation. His personal portfolio, references, aging soccer skills and mix tapes are all available on request.

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